CD / Sr. Copywriter / Creative Strategist
(08 - 23)
I’ve worked with great shops.
Ogilvy & Mather, HUGE, john st., KBS+, Leo Burnett, Church+State, Ariad, Performance Art, Taxi, TraffikGroup, Wunderman, Arc, Baby Robot, Blast Radius, Elemental, Hook, Lucidia, Maple Leaf Sports Entertainment, Nothing Design Studio, Paralucent (and a host of in-house shops)
About
Outside of advertising I’m a sustainability enthusiast, jiu-jitsu fighter and proud Mama. Inside of advertising I’m passionate, fresh, strategic and worth getting to know.
Things you may wanna know…
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The term “neurodivergent” describes people whose brain-differences affect how they navigate the world.
This means we have different strengths (and challenges) from people whose brains don't have those differences.
It also means I’m hard-wired to think outside of the box, thrive in a crisis, and deliver powerful creative solutions against your toughest briefs. -
I will not work on tobacco, e-cigarettes, oil, coal, plastic manufacturers, anti-environmental lobbyists, banks funding climate crisis, mining corporations, businesses associated with known hate groups or established anti- BIPOC/LBGTQ+ beliefs, and I will not play party to greenwashing of any kind.
I have signed the Clean Creative pledge with cleancreatives.org (have you?)
If you or your client is a certified Bcorp, or environmental activist group, please ask me about my “do-gooder” rate structure.
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I have experience on global and local brands in almost every category (not-so-humble brag).
Including: CPG, retail, pharmaceutical, branding, product naming, creative strategy, DE&I, toys, activation, entertainment, health & beauty, automotive, beverage (alcoholic & non-alc.), politics/policy, consulting, sampling, dining/QSR, telecommunications, B2B, SaaS, sports, advitorial, case studies, catalogue, electronics & technology, branding, POP, government, public health, OTC, insurance, financial, travel & tourism, education, business pitches, Bcorps… and just about everything else.
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Here’s a list of some of the great brands/companies I’ve worked with over the years:
Google, Lyft, Deloitte, Microsoft, Scouts Canada, Grainger, Keysight, Ontario Lottery & Gaming (OLG), Xbox, Diageo, Peel Police, Jack Astor's, BMW, Ontario Tourism, Canada Bread, BMO, RBC, MobSquad, Blendtek, Wunderman Global HR, Institute of Corporate Directors, Gruppo Montenegro, Oxford Properties, MarcAngelo Meats, Manulife Financial, Fido, Northern Credit Union, Fairmont Hotels, HMSHost, Michael Garron Hospital, Rogers Wireless, Royal Bank of Canada, The Keg, Cadillac Fairview, Enbridge, Toronto Marlies, Target, ManchuWok, Royal De Versailles, Bayer, Ikea, Bell, Sobeys, Procter & Gamble, Kelloggs, AllState, OpenMat MMA, Scotts Miracle-Gro, ConAgra Foods, Maple Leaf Foods, Ontario Ministry of Health, Church & Dwight, Eska Water, Telus, Heineken, Canadian Tire, GlaxoSmithKline, Perrigo, Yahoo!, Kraft Foods, Earls, Motorola, Winners, Unilever, Cisco Systems Inc., Cogeco, Quiznos, Mattel, Smuckers, Kruger, AstraZeneca, Summit Karate, Cassies, Frutopia, K&G Fashion Superstore, Tetley, GayLee, The Bay… to name a few. -
I believe what we do outside of work, is what makes us great at work.
I’m a world champion dragon boater turned jiujitsu fighter (temporarily turned pandemic-potato).I paint poorly. Cross stitch rude things. And recently discovered the joy of stabbing something over and over again through the tranquil art of hand-felting.
I love to garden through my allergies, talk about wine and scotch, read, hike, swim, fish, take random online courses about sustainability, geek out over type design, and play with my tiny human.